Privacy Policy

1. Introduction

4W Comunicacao Ltda ("Company," "we," "us," or "our") is a visual communication and commercial signage company based in São Bernardo do Campo, São Paulo, Brazil. We operate through our website at brezulo.shop. We specialize in the in-house production and on-site installation of commercial signage, vehicle wraps, banners, adhesive vinyl, interior signage, and printed materials for businesses across the ABC Paulista region.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit brezulo.shop, request a quote, or contact us. By using our website or submitting your information, you agree to the practices described herein.

2. Information We Collect

Information You Provide Directly

When you request a quote or contact us, you may provide:

• Full name — to identify and address you
• Email address — to send your quote and project correspondence
• Phone number — to confirm project details and schedule on-site visits
• Business name — to understand the commercial context of your project
• Service type — to prepare the correct quote (signage, wrapping, print, etc.)
• Project description — dimensions, quantities, installation location, and timeline

Information Collected Automatically

When you visit brezulo.shop, we automatically collect certain technical information through cookies and tracking technologies:

• IP address and approximate geographic location
• Browser type, version, and device type
• Pages visited and time spent on our website
• Referring URL (how you found our website)
• Cookie identifiers and advertising IDs (e.g., Google Click ID / GCLID)

3. How We Use Your Information

We use the personal information we collect strictly for the following purposes:

• To prepare and send you a custom signage and print quote
• To schedule and confirm on-site installation visits
• To communicate project updates, approvals, and delivery timelines
• To respond to questions, revision requests, or changes to your order
• To improve our website and understand how potential clients find us (via analytics)
• To comply with applicable legal obligations in Brazil

We do not use your information for any purpose unrelated to delivering commercial visual communication and signage services.

4. How We Store & Protect Data

We implement reasonable technical and organizational security measures to protect your information, including:

• SSL/TLS encryption on all pages of brezulo.shop (HTTPS)
• Restricted internal access — only team members involved in your project can view your data
• Secure storage of quote requests and client correspondence
• Regular review of data security practices

No internet system is completely immune to risk. While we apply all reasonable protections, we cannot guarantee absolute security. In the event of a breach affecting your rights, we will notify you as required by applicable law.

5. Information Sharing

We do not sell, rent, or trade your personal information to any third party.

Service Delivery

Your name, business name, and project details may be shared internally with the members of our production and installation team assigned to your project. This is strictly for delivering your signage order.

Technology Service Providers

We may use trusted third-party tools (website hosting, email platforms) that process data on our behalf under confidentiality obligations. These providers may not use your data for any other purpose.

Legal Requirements

We may disclose your information if required by Brazilian law, court order, or government authority, or where necessary to protect the rights or safety of our company, our team, or our clients.

6. Google Ads & Remarketing Disclosure

Google Analytics

We use Google Analytics to understand how visitors interact with our website — including which services attract the most interest and how clients find us. Google Analytics collects this data via cookies in anonymized form. You can opt out using the Google Analytics Opt-out Browser Add-on.

Google Ads — Remarketing

We may show ads for our signage services to users who have previously visited brezulo.shop, as they browse the Google Display Network. This is done through Google cookies. No personally identifiable information is transmitted in this process.

Google Ads — Conversion Tracking

We may track form submissions (such as quote requests) from our Google Ads campaigns to measure effectiveness. A temporary, anonymous cookie is placed after a user clicks an ad and completes an action. It expires after 30 days.

Opting Out

Visit Google Ads Settings to opt out of personalized advertising, or use the tools listed in Section 7.

7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to operate and improve the site and to support advertising for our signage services.

Types of Cookies We Use

• Strictly Necessary: Required for the website to function. Cannot be disabled.
• Analytics: Help us understand how visitors find and use our site (e.g., Google Analytics).
• Advertising / Remarketing: Enable us to show our signage ads to past visitors across the Google network.

Managing Cookies

You can disable cookies in your browser settings at any time. For more information: www.allaboutcookies.org.

Industry Opt-Out Tools

• Digital Advertising Alliance — optout.aboutads.info
• Network Advertising Initiative — optout.networkadvertising.org
• YourAdChoices — youradchoices.com

8. Data Retention

• Active client records and correspondence: Retained for up to 5 years after project completion, for invoicing, warranty, and dispute resolution purposes.
• Quote requests without conversion: Retained for up to 1 year.
• Analytics and advertising data: Per Google's default or configured retention settings.
• Remarketing audiences: Typically 30–540 days depending on campaign configuration.

When data is no longer needed for any of the purposes above, it is securely deleted or permanently anonymized.

9. Your Rights

You have the following rights regarding your personal information. To exercise any right, contact us at the address in Section 13.

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or outdated information.
• Deletion: Request deletion of your personal data, subject to legal retention obligations.
• Opposition: Object to the processing of your data, including for remarketing purposes.
• Data Portability: Request your personal data in a structured, machine-readable format where applicable.
• Opt Out of Remarketing: Use the tools in Section 7 to stop receiving ads from us.

We will respond to requests within 30 days or within the timeframe required by applicable law.

10. Brazilian Residents — LGPD

As a company based in Brazil, we are subject to the Lei Geral de Proteção de Dados Pessoais (LGPD — Law No. 13,709/2018). If you are a Brazilian resident, you have specific rights under the LGPD in addition to those listed in Section 9:

• The right to confirmation that your personal data is being processed
• The right to access your personal data
• The right to correct incomplete, inaccurate, or outdated data
• The right to anonymization, blocking, or deletion of unnecessary or excessive data
• The right to data portability to another service or product provider
• The right to deletion of personal data processed with your consent
• The right to be informed about the third parties with whom data is shared
• The right to revoke consent at any time

Legal Basis for Processing

• Contract performance: Processing your data to deliver the signage and print services you request.
• Legitimate interests: Website analytics and fraud prevention.
• Consent: For analytics and advertising cookies where applicable.
• Legal obligation: Where required by Brazilian law.

To exercise your LGPD rights or to contact our Data Protection Officer, please use the contact details in Section 13. We will respond within 15 days as required by the LGPD.

11. Children's Privacy

Our services are directed at businesses and adult professionals. We do not knowingly collect personal information from individuals under the age of 18. If we learn that a minor has provided us with personal data, we will delete it promptly. Contact us at [email protected] if you have a concern.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, technology, or legal requirements. When material changes are made, we will update the "Last Updated" date above and, where appropriate, notify you by email or a prominent notice on brezulo.shop.

13. Contact Us

For questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact us:

We will acknowledge your request within 5 business days and provide a complete response within 30 days (or 15 days for LGPD requests).